The End of Framing as we Know it...and the Future of Media Effects

Michael A. Cacciatore (Ph.D., University of Wisconsin-Madison, 2013) is an Assistant Professor in the Department of Advertising and Public Relations at the University of Georgia. His research focuses on risk communication with an emphasis on media coverage of risk and opinion formation for risk topics. Dietram A. Scheufele (Ph.D., University of Wisconsin-Madison, 1999) is the John E. Ross Professor in Science Communication and Vilas Distinguished Achievement Professor at the University of Wisconsin-Madison and Honorary Professor at the Technische Universität Dresden, Germany. His research deals with the interface of media, policy, and public opinion. Shanto Iyengar (Ph.D., University of Iowa, 1973) is the Harry and Norman Chandler Professor of Communication and Professor of Political Science at Stanford University. His current research addresses the connections between exposure to news and political polarization. Correspondence should be addressed to Dietram A. Scheufele, Department of Life Sciences Communication, University of Wisconsin-Madison, 1545 Observatory Drive, 309 Hiram Smith Hall, Madison, WI 53706. E-mail: [email protected] Mass Communication and Society, 19:7–23, 2016 Copyright # Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication ISSN: 1520-5436 print=1532-7825 online DOI: 10.1080/15205436.2015.1068811